Government Marketing 2013

FEATURED SPEAKERS

Cass Sunstein

Professor of Law Harvard Law School & Former Advisor, President Obama

White House Office*

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Speaking On:
Using behavioural economics to influence & change social behaviour

Rory Gallagher

Senior Policy Advisor, UK Behavioural Insights Team

Cabinet Office, UK*

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Rory is a Senior Policy Adviser for the UK Cabinet Office’s Behavioural Insights Team, currently on secondment to the Department of Premier and Cabinet in New South Wales.

Rory led the Behavioural Insights Team’s work on job centres, consumer empowerment and fraud, error and debt, which identified savings of over GBP300m and received a Civil Service Award for innovation.

Prior to joining the Behavioural Insights Team, Rory worked for the Prime Minister’s Strategy Unit and the Department for Education and before that completed a PhD at the University of Cambridge.

Speaking On:
Applying behavioural insights into public policy

Tim Archer

Manager, Corporate Communications

NSW Police Force

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Tim Archer has spent the last 17 years in media and communication roles. He has worked in federal politics, Channel Seven Sport and the Australian Rugby Union. He became Media Manager for the NSW Police Force in 2007 before moving internally to his current role as Manager of Corporate Communications which oversees digital media, multimedia, internal communications, marketing and the production of television programs such as The Force and RBT.

Speaking On:
Utilising digital marketing to change social behaviour

Mark Sareff

National Strategy Director

Ogilvy Australia

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Mark is one of Australia’s most respected brand and communication strategists having won more serious effectiveness awards than any other planner in the land – including the Grand Prix, Gold, Silver and Bronze in the AFA Effectiveness tournament and Silver in the APG Creative Planning awards. And recently the Grand Effie for Tontine.

He has been a marketing client, a University lecturer and for most his working life a brand and advertising strategist in South Africa, the UK and Australia.

He has worked in almost every category imaginable – packaged goods, services, technology and durables for local and international companies.

He has worked on numerous government campaigns, including behaviour change programs at three levels: federal, state and city.

Speaking On:
Preventing the return of Dictator Ben Ali: What Tunisia can teach us about behaviour change programs?

OVERVIEW
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Maximise below-the-line channels

This conference will show you how to utilise cost-effective channels to engage and influence the community.

With the growing demand from all levels of government to do “more with less”, our third annual conference will explore existing and emerging approaches that demonstrate value for money and drive behaviour change.

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